Cabinet summer 2003- David Byrne
“Colors” is a column in which a writer responds to a specific color assigned by the editors of Cabinet.
“I adore that pink! It’s the navy blue of India,” declared Diana Vreeland, former editor of Vogue and source of many aphorisms. By this she meant that, just as navy blue in our culture tends to signify conservative respectability, pink exemplifies tradition and balance in India. The existence of universal stylistic and psychological color reactions is therefore placed in doubt: what we would consider a wild, flamboyant, and feminine color is, in India—at least according to DV—considered refined and conventional.
I asked my daughter, who is thirteen and loves the color pink, why the attraction and what it’s all about. She said it’s a “nice color,” it “looks good on me,” and “guys can’t wear pink—it makes them look stupid” (more on this later). “Pink and black look good on everybody—except redheads.” When pressed, she suggested, “Maybe it’s because of Barbie” (proof that kids are aware of the effects of marketing, branding, and advertising). “Maybe because I was given pink stuff as a baby—and maybe because it’s pretty.”...
Full Article here.